HG Insights|Phoenix

SEC-Filing Event Outreach

A material change in business is the most defensible outbound trigger — sequence it inside the 90-day window with a hook recipients can verify themselves.

SEC-Filing Event Outreach
Sample preview

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Overview

Surface accounts with a material 8-K event (M&A, exec change, restructuring, guidance shift) in the last 90 days — a public, defensible trigger for outbound. Returns the event, the firmographic context, and an opening hook that ties the filing to your product per `opening-line-discipline`.

Use cases

  • Outbound that quotes a public filing

    Your SDR runs this on the public-company subset of their list and gets accounts with material 8-K events in last 90 days — exec changes, M&A, restructuring. The hook quotes the filing's item number and date so recipients can verify the citation in EDGAR. This is the message that gets forwarded inside the buying team.

  • On-topic discipline that doesn't waste a sequence slot

    Not every 8-K is a buying signal. A routine dividend declaration is not a tooling decision. The workflow drops off-topic filings per the `sdr-trigger-prioritization` rubric, so the SDR doesn't open with a filing that the recipient will immediately read as 'they didn't read it either'.

View workflow prompt
# SEC-Filing Event Outreach

## Parameters

- `{{ticker_domain_pairs}}` *(required)* — Comma-separated `ticker:domain` pairs. Both halves are required — `sec_filing_section` needs the ticker; `company_firmographic` and `company_fai` need the domain. SDR managers typically pull both from CRM.. Example: `CRM:salesforce.com,NOW:servicenow.com,DDOG:datadoghq.com`
- `{{your_product}}` *(required)* — Your product or category — anchors the connection to the filing event. Example: `ServiceNow`
- `{{event_within_days}}` *(required)* — 8-K lookback window in days (default 90 per `hg-recent-signals`). Example: `90`

## Purpose
You are an SDR working public-company prospects against {{your_product}}. `sec_filing_section` is a per-ticker lookup that requires BOTH `companyTicker` AND an explicit `section` code; the 8-K item codes that signal material events are `1.01`, `2.01`, `5.02`, `7.01`, and `8.01`. Surface accounts whose recent 8-K hits one of those sections inside {{event_within_days}} days, contextualize with firmographic + function data via the domain half of the input pair, and return rows whose opening hook ties the filing to {{your_product}} per [`opening-line-discipline`](https://phoenix.hginsights.com/gtm/skills/opening-line-discipline).

## Process
1. **Filing scan** — for each `ticker:domain` pair in {{ticker_domain_pairs}}, iterate over the 8-K item codes (`1.01` Material Agreements, `2.01` Asset Acquisitions, `5.02` Exec Changes, `7.01` FD Disclosures, `8.01` Other Material Events). Call `sec_filing_section` with `companyTicker: <ticker>`, `filingType: "8-K"`, and `section: <one of 1.01/2.01/5.02/7.01/8.01>` per pass. Capture filing date, section item, and the material event text. Keep rows whose filing date falls in the last {{event_within_days}} days. Fall back to `sec_full_text_search` for keyword-driven discovery if the per-section scan returns empty.
2. **Confirm on-topic** — apply the `sdr-trigger-prioritization` 8-K-on-topic check: a CFO-departure 8-K is NOT a buying signal for a network-security product. Drop off-topic rows.
3. **Firmographic context** — `company_firmographic` per survivor's domain (taken from the input pair) for industry / employee band / revenue band.
4. **Function context** — `company_fai` per survivor's domain (`products: [{{your_product}}]` or category-matching products) for `departmentUsageShare` (drives contact-function selection).
5. **Contact pass** — `contact_search` per survivor for the suggested function's senior titles. No enrichment in this workflow (8-K named officers are usually public; surface those by name).

## Output Format
- `# 📰 SEC-Filing Event Outbound`
- `## Ranked accounts` — table: rank | ticker | company | filing date | event type | industry | employee band | suggested contact | one-line hook
- Hook quotes the filing event by name + date + ties to {{your_product}} (e.g., "Q3 8-K Item 5.02 announced new CIO Sarah Lin starting June 1 — the kind of leadership transition that puts {{your_product}}'s consolidation agenda back on the agenda")
- Per-row citation: `[sec_filing_section]` for the event, `[company_firmographic]` for industry/employees

## Quality Checklist
- Every row's filing is inside {{event_within_days}} days AND the event is on-topic for {{your_product}}
- The hook quotes the filing item number and date — not a paraphrase. Recipients can verify the citation in EDGAR.
- Off-topic 8-Ks (e.g., routine board appointments, dividend declarations) are dropped, not retained for padding
- Firmographic columns use actually-exposed fields (industry, employee band, revenue band) — no fabricated "market cap" or rank fields