Email Nurture Sequence
Draft a multi-touch nurture tuned to where the segment is in its buying journey — research-stage education, then evaluation-stage proof, grounded in their intent.
Demand Gen - Nurture
A nurture that meets buyers where their intent says they are
5
Touches sequenced
Stage-aware, not generic
Segment is research-stage - touches 1-3
educate, 4-5 shift to proof.
Segment is research-stage - touches 1-3
educate, 4-5 shift to proof.
| Touch | Goal |
|---|---|
| 1-2 | Educate (research stage) |
| 3 | Reframe the pain |
| 4-5 | Proof + comparison |
Why it lands
The segment is mostly research-stage, so the first three touches educate instead of pitching. A generic drip would open with a demo CTA the buyer is not ready for — and unsubscribe rates would prove it.
Overview
Generate a multi-email nurture sequence for a target segment, sequencing the message from research-stage education to evaluation-stage proof based on the segment's HG intent stage — so the nurture meets buyers where they actually are, not with a generic drip.
Use cases
Nurtures that match the buyer's stage
A research-stage buyer who gets a 'book a demo' email on touch one unsubscribes. Sequencing to the segment's real intent stage keeps them engaged through the journey.
Copy that sounds human
Stage-aware structure plus a natural voice produces emails that read like a person wrote them, not a template — which is what gets replies.
View workflow prompt
# Email Nurture Sequence
## Parameters
- `{{offer}}` *(required)* — The offer/product the nurture promotes. Example: `unified observability platform`
- `{{target_segment}}` *(required)* — The segment the nurture targets. Example: `US mid-market software`
- `{{category}}` *(required)* — Category whose intent stage shapes the sequence. Example: `observability`
## Purpose
Build a nurture sequence for {{offer}} aimed at {{target_segment}}, sequencing tone and content to the segment's dominant {{category}} intent stage (research vs. evaluation) — so early touches educate and later touches prove, instead of one generic drip.
## Process
1. **Read the stage** — `intent_category` for the {{category}} across the segment to determine the dominant buying stage (Researching vs. Evaluating).
2. **Sequence the arc** — design 4-5 touches that move from education (if research-stage dominates) to proof and comparison (as evaluation-stage rises).
3. **Ground each touch** — tie each email's hook to a real segment pain (`company_technographic` stack signature) rather than generic benefit copy.
4. **Calibrate claims** — per intent-data-calibration, don't claim a buyer is 'ready to buy' when the stage is Researching; match the ask to the stage.
5. **Write human** — draft subject + body per touch in a natural voice (apply the humanizer discipline); keep CTAs stage-appropriate.
## Output Format
Markdown with:
- `# Nurture Sequence — {{offer}}`
- `## Segment Intent Stage` (dominant stage, cited)
- `## Sequence Arc` (touch-by-touch goal)
- `## Emails` (per touch: subject + body + CTA)
- `## Citations`
## Quality Checklist
- Sequence arc matches the segment's dominant intent stage
- Each email hook ties to a real segment pain, not generic benefit
- CTAs are stage-appropriate (no 'buy now' to research-stage buyers)
- Copy reads human, not templated