HG Insights|Phoenix

Executive Sponsor Coverage

Sponsor altitude, not just champion movement — and the multi-thread play before the rug pulls.

Executive Sponsor Coverage
Sample preview

Sample output for this workflow will appear here once it is captured.

Run the workflow in Claude, ChatGPT, or Phoenix Playground using the buttons below to see real output.

Overview

Sponsor altitude is different from champion movement. This workflow audits the named executive sponsors at one customer — are they still in seat, has their function been hit by a restructuring, did the new C-suite hire change the buying committee. Pair with `champion-change-alert-brief` (which catches champion movement) for the full coverage picture.

Use cases

  • Catch sponsor erosion before the renewal call

    The CFO who championed your platform last year is now in a different company. The CIO who replaced him is reviewing every vendor contract. This workflow surfaces both events from `contact_search` + `company_firmographic` and names the 2-3 most likely replacement sponsors — so your CSM multi-threads before the renewal call.

  • Sponsor altitude vs champion movement

    `champion-change-alert-brief` catches when the day-to-day user-side champion changes. This workflow catches when the exec sponsor changes — different altitude, different risk shape. Cross-reference both for the full coverage picture.

View workflow prompt
# Executive Sponsor Coverage

## Parameters

- `{{domain}}` *(required)* — Customer company domain. Example: `acme.com`
- `{{your_product}}` *(required)* — Your product — anchors which functions matter for sponsor coverage. Example: `HG Insights`
- `{{prior_sponsors}}` *(required)* — Comma-separated named exec sponsors from the deal cycle and most recent QBR. Example: `Jane CFO, John VP Eng`

## Purpose
Audit executive sponsor coverage at {{domain}} for {{your_product}}: are {{prior_sponsors}} still in seat, has their function been hit by a restructuring, did the new C-suite hire reshape the buying committee. Higher altitude than `champion-change-alert-brief` (which catches champion movement at the working-level).

## Process
1. **Sponsor presence** — `contact_search` against each name in {{prior_sponsors}}. For each: still at the company / moved roles internally / left.
2. **Function stability** — `company_fai` for {{your_product}}. Has the sponsor's function (e.g., the CTO's Engineering org) lost intensity over 12m? A weak FAI + a sponsor still in seat is fragile coverage.
3. **Org-level resets** — `company_firmographic` for strategic events: new C-suite hires in the last 6 months, M&A, RIF. New CFO in seat → budget re-evaluation likely → existing sponsor's authority may have eroded.
4. **Gap analysis** — for each missing sponsor, who would naturally inherit the relationship? `contact_search` for replacement-tier titles. Name them as multi-thread targets.
5. **Coverage verdict** — Green (all sponsors present + stable function), Yellow (1 missing OR function weakened), Red (≥2 missing OR new CFO).

## Output Format
- `# 🧭 {{domain}} — Sponsor Coverage: <Green|Yellow|Red>`
- `## Sponsor roster` — table: name | role | status (Present / Moved / Left) | evidence source
- `## Function stability` — short paragraph + FAI signal
- `## Multi-thread targets` — 2-3 named replacement-tier candidates if any sponsor is missing
- `## Recommended outreach` — one specific action (e.g., "Schedule a 30-min introduction with the new CFO before Q3 budget close")

## Quality Checklist
- Every sponsor status cites `contact_search`
- No fabricated sponsor names or roles
- Multi-thread candidates only from `contact_search` results (no LinkedIn scraping or guessing)
- Verdict matches the named criteria, not vibes
- Cap tool calls at ~8