Competitive Displacement Map
Map the accounts running a competitor that are showing switch signals — declining incumbent intensity, rising category intent — the displacement targets worth a play.
Competitor-installed accounts showing switch signals — the displacement targets
| Account | Switch signal | Tier |
|---|---|---|
| Acme | Intensity down + intent up | Hot |
| Beta | Researching alternatives | Warm |
| Gamma | Stable | Watch |
Overview
Map displacement opportunity by finding accounts that run a named competitor and show switch signals (rising category intent, complaints in their review profile, declining incumbent footprint) — so PMM and sales target a displacement play at accounts actually ready to move.
Use cases
Target the movers, not the installed base
Everyone running a competitor isn't a displacement target. The accounts whose incumbent footprint is shrinking while alternative intent rises are — and that's a small, high-yield subset.
Arm sales with the switch trigger
Each hot target comes with the specific signal driving the switch — so the rep opens on the actual reason the account is shopping, not a generic 'thinking of switching?'
View workflow prompt
# Competitive Displacement Map
## Parameters
- `{{competitor}}` *(required)* — The competitor to displace. Example: `Datadog`
- `{{category}}` *(required)* — The category for intent signals. Example: `observability`
- `{{target_segment}}` *(required)* — The segment to scope the map. Example: `US mid-market software, 200-2000 employees`
## Purpose
Find {{target_segment}} accounts running {{competitor}} that show switch signals — rising {{category}} intent, declining incumbent intensity — and map them as displacement targets, so the play hits accounts ready to move, not every account that runs the competitor.
## Process
1. **Find the installed base** — `company_technographic` to find {{target_segment}} accounts with {{competitor}} installed.
2. **Switch signals** — `intent_category` + `company_intent` for rising {{category}} intent (researching alternatives) and `company_install_time_series` for declining incumbent footprint.
3. **Score readiness** — combine incumbent decline + rising alternative intent into a displacement-readiness score.
4. **Tier** — Hot (both signals strong), Warm (one signal), Watch (installed but stable).
5. **Play note** — for Hot accounts, the specific switch trigger to message against.
## Output Format
Markdown with:
- `# Competitive Displacement Map — {{competitor}}`
- `## Hot Targets` (incumbent declining + alternative intent rising)
- `## Warm Targets` (one signal)
- `## Displacement Plays` (switch trigger per Hot account)
- `## Citations`
## Quality Checklist
- Switch signals cite `company_intent`/`company_install_time_series`
- Hot tier requires both incumbent decline and rising alternative intent
- Stable-incumbent accounts are not pushed as displacement targets
- Play notes cite the specific switch trigger