Co-Sell Target Shortlist
Build a co-sell shortlist where your fit and the partner's footprint and live intent all line up — the accounts a joint motion can actually win.
Partner - Co-sell
Co-sell targets where your fit, the partner's footprint, and intent all align
16
Three-way matches
All three align
ICP fit + Snowflake installed +
live data-integration intent.
ICP fit + Snowflake installed +
live data-integration intent.
| Layer | Accounts |
|---|---|
| ICP fit | 640 |
| + Snowflake installed | 190 |
| + Live intent | 16 |
Why it lands
A co-sell list of every account that runs Snowflake is too big to action. The 16 accounts that fit your ICP, run the partner's platform, AND are in-market right now are the ones a joint motion can actually close this quarter.
Overview
Build a co-sell target shortlist by intersecting your ICP, a partner's installed footprint, and live category intent — so the joint pipeline focuses on accounts where you fit, the partner has a foothold, and the buyer is in-market.
Use cases
A co-sell list both teams will work
When the shortlist requires ICP fit, partner footprint, and live intent all at once, both your reps and the partner's reps see why each account is worth a joint call.
Focus the joint pipeline
Three-way intersection turns a giant overlap into a workable shortlist — the difference between a co-sell program that ships deals and one that ships spreadsheets.
View workflow prompt
# Co-Sell Target Shortlist
## Parameters
- `{{partner}}` *(required)* — The co-sell partner. Example: `Snowflake`
- `{{icp_definition}}` *(required)* — Your ICP. Example: `US mid-market data-driven companies, 500-5000 employees`
- `{{category}}` *(required)* — Category whose intent qualifies the timing. Example: `data integration`
## Purpose
Build a co-sell shortlist for the {{partner}} motion where {{icp_definition}} fit, the partner's footprint, and live {{category}} intent all align — the three-way intersection that makes a joint deal winnable.
## Process
1. **ICP core** — `search_companies` + `company_firmographic` for {{icp_definition}}.
2. **Partner footprint** — `company_technographic` to keep accounts where {{partner}} is installed.
3. **Live intent** — `intent_category` for the {{category}} to keep accounts in-market.
4. **Intersect** — the shortlist is the three-way overlap; rank by combined signal.
5. **Co-sell hook** — per top account, the one-line reason the joint offer fits (your fit + partner foothold + their active need).
## Output Format
Markdown with:
- `# Co-Sell Shortlist — {{partner}}`
- `## Three-Way Intersection` (ICP fit + partner footprint + intent)
- `## Shortlist` (table: account | fit | partner footprint | intent | hook)
- `## Citations`
## Quality Checklist
- Shortlist requires all three: ICP fit, partner footprint, live intent
- Each layer cites its tool
- Co-sell hook references all three reasons concisely
- Accounts missing any layer are excluded, not padded in