Board Narrative Builder

Turn your board metrics into a narrative the market validates — your numbers, framed against where HG data says the category is actually heading.

Executive - Board narrative

Your board numbers, framed against where HG data says the market is heading

118%
NRR (your metric)
Performance + market context
Your 118% NRR vs. HG: market
consolidating around fewer tools.
ElementSource
ARR, NRR, pipelineYour metrics
Consolidation trendHG adoption data
Buyer sentimentHG reviews
Why it lands
A board deck of internal metrics begs the question 'is this just us, or the market?' Pairing your 118% NRR with HG data showing the category consolidating around fewer tools answers it: you're riding the wave, and here's the proof.

Overview

Build a board-meeting narrative that weaves your supplied metrics into a market-grounded story — pairing your performance figures with HG market signals (category adoption, intent momentum) so the board sees not just what happened but whether it tracks the market — with explicit honesty about which numbers are yours vs. HG-sourced.

Use cases

  • Board narratives the market validates

    Internal metrics alone invite skepticism. Framing them against independent HG market signals shows the board the strategy is working with the market, not against it.

  • Honest about what's measured vs. modeled

    Clearly labeling user-supplied metrics versus HG-sourced market signals keeps the narrative credible — the board trusts a deck that's transparent about its sources.

View workflow prompt
# Board Narrative Builder

## Parameters

- `{{company_metrics}}` *(required)* — Your performance metrics for the period (ARR, growth, retention, pipeline). Example: `ARR $48M (+34% YoY), NRR 118%, pipeline $90M`
- `{{category}}` *(required)* — Your category, for market-trend grounding. Example: `data observability`
- `{{strategic_narrative}}` *(required)* — The story you want the board to take away. Example: `we're winning the consolidation wave in mid-market`

## Purpose
Build a board narrative around {{strategic_narrative}} that frames {{company_metrics}} against where the {{category}} market is heading per HG data — so the board sees the performance AND the market context that makes the strategy credible. Be explicit about which figures are user-supplied vs. HG-sourced.

## Process
1. **Anchor the metrics** — restate {{company_metrics}} as the period's performance facts (these are user-supplied; label them as such).
2. **Validate against the market** — `company_technographic` + `list_intent_topics` + `intent_category` to characterize whether the {{category}} is moving the way {{strategic_narrative}} claims.
3. **Market sentiment** — `get_product_reviews` for the buyer-sentiment trend that supports or complicates the narrative.
4. **Weave** — connect each performance metric to a market signal (e.g., '118% NRR while the market consolidates around fewer tools — we're the consolidation winner').
5. **Narrative** — an exec/board-grade narrative with a clear strategic throughline, labeling user-supplied vs. HG-sourced figures throughout.

## Output Format
Markdown with:
- `# Board Narrative — {{category}}`
- `## Performance` (your metrics, labeled user-supplied)
- `## Market Context` (HG signals, cited)
- `## The Throughline` ({{strategic_narrative}}, market-validated)
- `## Risks the Market Shows`
- `## Citations`

## Quality Checklist
- User-supplied metrics are clearly distinguished from HG-sourced signals
- Each market-context claim cites an HG tool
- The throughline is supported by both performance and market data, not asserted
- Market risks are surfaced honestly, not buried